Apr 26 2008
If there is one exceptional thing custom channels can do, it has to be that of Placement Targeting. Placement targeting by itself is a concept for advertisers. It allows you to specify specific ad placements on your site that advertisers can then choose to have their ad displayed. You thus make your site more attractive to advertisers by allowing them to specifically target these ad placements. Continue Reading »
Apr 25 2008
One of the things missing in Google Adsense’s reporting is a graphical representation of your reports. Unlike Google Analytics that uses AJAX to display in-depth reports in the form of charts and graphs, with Adsense we make do with text reports. Continue Reading »
Apr 23 2008
Section targeting when introduced was not a widely known feature. But with many blogs and online forums discussing it, many webmasters are aware of this feature. Section targeting allows you to suggest to google which part of your page it should (or shouldn’t) take into consideration to display relevant ads. Continue Reading »
Apr 22 2008
Several Adsense webmasters use link units to monetize their sites because they perform well, sometimes even better than ad units. It has been difficult to track performance of link units until now.
Google recently added advanced reporting exclusively to track link units. Continue Reading »
Aug 02 2007
Life without adsense channels would be hard to imagine. The adsense program allows upto 200 custom and URL channels. URL channels track ads on different domains, sub-domains and specific pages, while custom channels offer reports for specific ad-units and ad-placements. Continue Reading »
Jul 07 2007
eCPM stands for Effective Cost Per Thousand Impressions. It is an accurate way to measure performance of ads on your site and across different networks. eCPM is also an industry standard in print and broadcast mediums.
eCPM is calculated by as follows:
( Your total earnings / Number of impressions ) x 1000
Jun 16 2007
Design tips tell you how to incorporate ads in your pages. They also tell you what settings you should play with while making your ads.
Design sense
For years we’ve used conventional banners on our sites and this has created a subconscious effect on net surfers — they simply don’t see the ads anymore. The trick to overcome this problem is to not let your visitors get used to ad blocks on your page. You can change the position and format of the ads on your site when you feel your regular visitors are getting too comfortable with the placement of your ads.
Check out the different Ad Formats Google provides. Continue Reading »